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Electronic mail or email can be seen today as one of the most effective ways of business communications which has huge potential waiting to be unleashed. Apart from being extremely cost effective, using email for marketing can increase your target market, deliver better results in a shorter period of time and in turn increase your customer base. Of course the way to succeed in a direct email marketing campaign is to send well targeted emails that are sure to deliver results. So the most important question to be asked in a direct email campaign is; where to get the email lists?
Where to get email lists
Now here's where you got to watch your step. There are hundreds of email list vendors out there who will provide you millions of email addresses for a very cheap amount. But buying these emails is as good as landing straight into the filthy hands of spam. These email addresses will in no way be useful to you, as most of them are way off your target audience. So no matter how tempting the offer looks, it's always better to refrain from such vendors. Instead you can go for websites that offer specific email addresses that are segregated based on the target audience. These email lists are a better bet than the pervious ones.
One more effective and safe method is to collect your own email addresses by giving email opt in options on your websites or advertising with email opt in options in newsletters provided by other companies. Better known as permission based email, email addresses collected through opt in options lead to extremely effective marketing campaigns with increased safety.
You can also try using some email extraction software's such as Atomic Email Hunter which can help you grab the e-mail addresses and user names from websites using HTTP protocol. There are some others that can extract emails from newsgroups like Atomic Newsgroup Explorer (ANE). Internet explorer users can go for software's like IE Contacts Spy that automatically saves email addresses from every site visited. Companies can also check the email validity before sending the mails with the help of software's such as Atomic Mail Verifier. In addition to the above methods you can furthermore get valid email address lists from directories, phone books, vehicle records, standard rate and data directory etc.
Getting targeted and valid email lists plays the most important role in deciding the fate of your direct email marketing campaign. So make sure your sources are right!
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