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Wednesday, November 23, 2005

Mass Email Marketing

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Mass email Marketing campaign can be the most effective form of campaigning that your can ever come across. But it has it own downsides too in the sense that a company involved in email marketing can be accused of spreading spam! But no worries follows these simple dos and don't of email marketing and you are sure to be on the safer side.


The Dos in email marketing
  • Do seek proper permission from customers before mailing them
  • Do make use of the opt in subscription approach or even better a double opt in if possible
  • Always include a functional opt out link with every mail
  • Do send re-opt in mails to subscribers every 6 -12 months
  • Do follow the CAN-SPAM guidelines

The Don'ts in email marketing
  • Do not pre-check opt in boxes/subscription boxes
  • Do not buy an email addresses list from any vendor
  • Do not mislead or commit any kind of fraudulent activates such as using misleading subject lines, deceiving offers etc.
  • Do not continue mailing to customers who have opted out of the service
Abiding by these e marketing strategy and guidelines, not only can you have a safe email marketing campaign, you can also derive customer appreciation and trust.

Irresponsible email marketing campaigns may seem tempting and easier to carry out, but in the long run can prove disastrous to a company's image and can even lead the company in to unnecessary legal confrontation issues. So as said, prevention is better than cure or responsible mass email marketing campaign is way better than an irresponsible one. Even if your plan to use of bulk email advertising full service provides by an email marketing service provider make sure he abides by these rules.
　

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