Email newsletters are customer retention strategies that have proved to be extremely successful in the recent times. As newsletters are generally opt ins and have a specified target audience they cannot be termed as spam and can effectively be used to promote new products and services, provide information regarding new developments, help customers to keep up to date with events, promotions and corporate information.
Benefits of email newsletters Some benefits of an email newsletter are as follows:
Newsletters act as a means of providing valuable information to customers
Compared to other strategies newsletters provide better communication impact
Personalized newsletters help in building loyalty & understanding with customers
Newsletters campaigns are easy to carry out and are effective as email marketing
They are highly cost effective
Some disadvantages of email newsletters Yes, unlike popular assumptions, there are certain disadvantages to this cheap marketing communication technique. According to a survey report 27% of email newsletters are never opened, which is a great drawback! Again poor content in newsletter or a poor layout can give the company a bad name. One more problem associated with newsletters is customer subscription. Generally people don't subscribe to newsletters with the fear of difficulty in unsubscribing
Things to keep in mind while deciding on the content of email newsletters Content is the king in newsletters and the challenge before organizations is to make the content informative and at the same time interesting to read. The three main questions that one has to ask before deciding on a newsletter;
In what way will the newsletter help your business?
What is the actual objective of the newsletter?
Who is the targeted audience?
Only after answering these questions should the company decide on the newsletter content. Some other tips can be to keep the content to the point, provide working links where ever necessary and to maintain a personalized tone thought out the mail.
Unlimited Free File Upload Links :
Email newsletters are customer retention strategies that have proved to be extremely successful in the recent times. As newsletters are generally opt ins and have a specified target audience they cannot be termed as spam and can effectively be used to promote new products and services, provide information regarding new developments, help customers to keep up to date with events, promotions and corporate information.Benefits of email newsletters
Some benefits of an email newsletter are as follows:
- Newsletters act as a means of providing valuable information to customers
- Compared to other strategies newsletters provide better communication impact
- Personalized newsletters help in building loyalty & understanding with customers
- Newsletters campaigns are easy to carry out and are effective as email marketing
- They are highly cost effective
Some disadvantages of email newslettersYes, unlike popular assumptions, there are certain disadvantages to this cheap marketing communication technique. According to a survey report 27% of email newsletters are never opened, which is a great drawback! Again poor content in newsletter or a poor layout can give the company a bad name. One more problem associated with newsletters is customer subscription. Generally people don't subscribe to newsletters with the fear of difficulty in unsubscribing
Things to keep in mind while deciding on the content of email newsletters
Content is the king in newsletters and the challenge before organizations is to make the content informative and at the same time interesting to read. The three main questions that one has to ask before deciding on a newsletter;
- In what way will the newsletter help your business?
- What is the actual objective of the newsletter?
- Who is the targeted audience?
Only after answering these questions should the company decide on the newsletter content. Some other tips can be to keep the content to the point, provide working links where ever necessary and to maintain a personalized tone thought out the mail.0 Comments:
Post a Comment
<< Home