Previous
- Opt in Email Marketing
- Mass Email Marketing
- Direct Email Marketing
- Bulk Email Marketing Campaign
- Bulk Email Marketing
- Email Newsletter Software
- Email newsletter marketing
- Bulk Email Software
- Bulk Email Marketing Software
- Permission Based Email Marketing
Unlimited Free File Upload Links :
Planning on an internet email marketing program in order to promote your products or services? Hold on to your horses; there's a new kid on the block and he is called "spam". And if by chance you think that you are in no way related to Mr. Spam then you probably don't know the nature of spam and how it works. Ok let's stop beating around the bush and get to business. First thing, what exactly is a spam? Well if we try and give the perfect definition for span it turns out to be "a form of unsolicited email that is sent out in large numbers to people that can be for promotional or other purposes". Unsolicited here stands for unwanted or the mail for which prior permission has not been taken.Why all this talk about spam?
Spam as it seems is not so harmless. It can drastically create problems to the receipt of the spam in the form of his inbox getting flooded or running out of quota so he is unable to receive important emails. And that's not it! Spam can expose the recipient to abusive or graphic content, waste the recipient's time in the form of opening and reading the mail and then going through the pain of deleting them and a lot more. How would you like if someone gives you a postal mail without valid stamps meaning you have to pay from your pocket to receive the mail? Revolting isn't it? This is the precise feeling the recipient of the spam email is going to have when he sees his bandwidth and time getting eaten up due to spam.
The tangible realism
The reality is rather hard to gulp with reports indicating over 13 billion unsolicited email messages being sent each day. Even worse, the number of spam messages is doubling every eighteen months; feeling nervous? Here's more; Ferris research group has indicated that spam will cost US companies more than $10 billion in 2003 and will increase even further. But the strange reality is that over 90% of the spam is generated by fewer than 200 people according to CAUSE.
What is not regarded as spam?
Legally speaking, only those mails which the recipient has opted in for (solicited mails) are not considered as spam. Everything else is spam or can be termed as spam. But the fact of the matter is "span lies in the eyes of the beholder (recipient)". So it's the recipient who decides whether to consider the mail as spam or not. Different countries have different ways of dealing with spam and as of now a proper general consensus has not been reached because the matter is not as easy as it seems.
Responsible email marketing involves following the CAN-SPAM guidelines and going for permission based email marketing. Though following these might seem a bit hard for companies, the long term results seem to be much better as compared to spam email marketing. So stop banging your foot on the wall and go for responsible email marketing, because spam is not a problem meant for others it's your problem too.
0 Comments:
Post a Comment
<< Home